The Heat Trailer

Entertainment doesn’t necessarily have to be original to be good. Sometimes things get used over and over again because they make sense and just work. Tried and true, the expression is. This is good news for Paul Feig’s (Bridesmaids) new film, The Heat, because, while its new trailer makes it look like it’s probably going to be a good time in the theater, it also doesn’t seem to have an original bone in its body.

What Feig has given us appears to be typical buddy cop fare, where a straight-laced officer gets partnered up with a loose cannon, and while there’s an initial period of friction, eventually they end up bonding. It casts Sandra Bullock in the frigid shrew role that she knows so well, Melissa McCarthy in the role of the slovenly loudmouth that she’s been continually revisiting ever since Bridesmaids, and it seems to follow the usual formula right down to the letter. Heck, this trailer even uses that M.IA. song, “Bad Girls,” that’s already appeared in ads for For a Good Time Call and TV’s The Mindy Project, and that’s starting to feel played out. But, you know what? It’s using that song because it has the sort of hook that sells movies.

Does The Heat (what a generic title) have anything groundbreaking or new up its sleeve? From the looks of this trailer, not at all. But Feig has proven that he can direct comedy, Melissa McCarthy is genuinely hilarious, and this movie looks like it’s going to be a huge crowd pleaser anyway. It hits theaters on April 13. [Apple]

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