With The Hangover Part III’s May 24th release date rapidly approaching, it’s now officially crunch time for its marketing people. They’ve got a few short days left to convince anyone who might be on the fence about coming back for a third helping of Hangover-style decadence that this is a movie that can’t be missed. So, in order to round up every last box office dollar they can possibly find, they’re pulling out the big guns—a red band trailer.
If there are two things in this world that everyone, no matter what their age, class, or background, responds well to, they’re nostalgia and dirty jokes, so this new trailer makes liberal use of both. After you click through the link and give it a watch, prepare to be pled with to remember how fun that first movie was, and prepare to plug the ears of any kids who might be in the room.
Well, there you have it. It’s probably what one would expect: a quick rundown of the greatest hits moments from the first two films followed by Ken Jeong screeching a lot and a bunch of jokes about dudes being gay.
Is the promise that this is going to be the franchise capper enough to get you into the theater in order to give The Hangover a sendoff? Or was the second one so derivative of the first that you’re going to do your best to pretend like this was a one and done comedy that didn’t spawn any sequels? I suppose it comes down to how much affection you have for the principal actors, and how thoroughly you want to make sure their pockets are lined with gold. Somebody’s got to pay to keep Zach Galifianakis’ farm up and running.