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The Guru Pitka Takes on Oprah’s Book Club, And Stalks Editors of Popular Movie Websites

The Guru Pitka's Book Club

As I said before, I believe that somehow The Guru Pitka, star of the upcoming Paramount film The Love Guru is stalking me. I can’t exactly reveal everything now, but I will say that I’ve received several interesting packages relating to his “huge Karma”. To be honest, it is really freaking me out.

In fact, I don’t think that there is anything about this movie that doesn’t make me uncomfortable. From the first teaser poster to the most recent trailer, to a movie theater standee that stalked me outside of my Speed Racer screening last night, it has been one creepy moment after the next.

So you can imagine that when I saw that the Guru, played by Mike Myers, had started his own book club, I just had to say something — this has gone too far. Alright, check that. It wasn’t until I clicked around on PitkasBookClub.com and was led to the film’s official site, TheGuruPitka.com that I found out what “too far” really means. It was there that I found the following video inside of a widget:

And yes, before you ask, there are more. In fact, not only are there more stupid hilarious videos on the official site, The Guru has his own YouTube Channel. If you watch them all, which I did, you will realize one of two things (but probably only one): (1) This movie could end up being hysterical in an Austin Powers was charming sort of way and (2) the marketing for this film is absolutely fucking brilliant. From the book club to the YouTube Channel to the limited edition MariskaHargitay merchandise to the really odd Facebook promotion where you have the chance to win a year’s worth of Cinnabons — and no, I am not making this up — The Love Guru is going to be everywhere by the time it hits theaters on June 20th.

So in effect, whether or not the movie is any good may not matter — it is still going to make bank. At least, that’s what I think. I could be wrong. I am interested to hear what you think, though, so leave your thoughts in the Sound Off section below.

Neil Miller is the Founder and Publisher of Film School Rejects. For almost a decade, he has been talking movies on television, the radio, and the Internet.

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