Over at SuperHeroHype, they’ve unearthed a nifty little bit of viral fun for Christopher Nolan‘s The Dark Knight Rises at the recently-launched DewGothamCity site (and we thought this promotional tie-in was only going to give us sad Batman soda displays) – a press release announcing the signing of the so-called Dent Act (in honor of the memory of the dearly departed Harvey Dent). While the one-pager doesn’t contain the full text of the act itself (politics, ugh, boring), it does lay out some of the aims of the Act. And, man, is Gotham done with organized crime.
The major points of the Act (and those mentioned in this release) include: “stricter penalties,” “denial of parole, for those who commit any crime deemed as part or function of a larger criminal enterprise,” the closing of a loophole” in the previous laws that hampered the city’s ability to stamp out organized crime,” a mention that some people think this might turn Gotham into a police state, and the first word on the creation of Harvey Dent Day. What does this all mean for The Dark Knight Rises and its plot, characters, and overall tone? Just that a lot of crime types are going to be buckwild mad, that prisoners are going to be pissed, that Gotham has crafted a holiday that seems like the perfect day for insanity to break out, and that even regular citizens are freaked out. And, yup, that sounds about right.
Check out the full release after the break, and on nifty City of Gotham official stationary to boot!
Big thanks to SuperHeroHype for uncovering this cool piece of marketing, and be sure to head over to DewGothamCity if you want to try to find some other nifty ideas. As SHH notes, we know that the Batcave will unlock after 5,000,000 Mountain Dew codes have been entered. So, really, just go drink some Mountain Dew and take it to the Internet.
The Dark Knight Rises opens on July 20th.