Remember Avatar Day? Remember having to procure tickets for what was essentially an extended trailer? Remember feeling really strange about going to a movie theater for a less-than-twenty-minute presentation? Oh, well, me either, because I didn’t do any of those things, but let’s work from the same sort of frame of mind, but with an actual film attached. Our friends over at /Film are reporting an exclusive tip that Warner Bros. is attaching a six-minute “prologue” for The Dark Knight Rises to all IMAX prints of Paramount’s upcoming Mission: Impossible – Ghost Protocol release.
Though the films are coming from different studios, should this prove to be true, such a slice of marketing mayhem will no doubt push interested moviegoers and fans of the Batman to check out the Brad Bird-helmed franchise entry in the IMAX format. Paramount is already making a to-do of their film’s IMAX release, putting that version in theaters on December 16, five days before the film hits regular theaters on December 21. Both Mission: Impossible – Ghost Protocol and The Dark Knight Rises will feature “extensive scenes” shot for IMAX, so this may prove to be the holiday season’s best pairing (beyond egg nog and whiskey).
Warner Bros. has declined to comment on the story to /Film, but the team over there has gathered a couple of other sources that confirm it. Will this drive you to check out Ghost Protocol in IMAX? And just what the heck do they mean by “prologue”? Aren’t two previous films enough prologue for you people?