Over the course of its pre-production, The Canyons has established itself as being something of a poster child for modern filmmaking. Besides its casting of a couple of recognizable names, like tabloid star Lindsay Lohan and porn star James Deen, the film searched for much of its talent through Facebook auditions. And instead of relying on studio backing to raise funds, the traditional way, its writer, Bret Easton Ellis, and its director, Paul Schrader, raised money through a Kickstarter project, that offered up a bevy of ridiculous prizes backers could win.
So what have been the fruits of all of their ultra-modern labors? It’s still kind of hard to tell. A two-and-a-half minute trailer has been released, but it doesn’t seem to contain any actual footage from the film it’s supposed to be promoting. Instead, it just gives us a montage of images shot around L.A., set to a Dum Dum Girls song; no Lindsay, no James Deen, no nothing. Despite the film’s apparent tagline of “It’s not The Hills,” this promo looks like it could very much be the credit sequence of some sort of reality show shot in the city.
Regardless, the images are soothing, and the song is a good one, so maybe you’ll want to check out the video anyway?
As weird of an approach as this is to promoting a movie, any story written by Ellis about, “the dangers of sexual obsession and ambition, both personally and professionally, among a group of young people in their 20’s and how one chance meeting connected to the past unravels all of their lives, resulting in deceit, paranoia, cruel mind games and ultimately violence,” has to be worth watching. The Canyons is shooting now, and it has some sort of modern, theater-eschewing, VOD release planned for 2013. [via THR]