Like all good advertising should, the trailer for The Big Bang works as a pretty epic little ride all by itself. During it’s first moments it feels like you’re being plopped right down in a moody detective story. All of the elements are there; some missing diamonds, a missing girl. It seems like an advertisement for a pretty straightforward film. But then things start getting weird. You’ve got an underground military compound that looks like the hadron collider, Snoop Dogg directing pornos, Sam Elliott with a ridiculously long head of hair extensions, and a lot of heady talk about the origins of the universe. The story seems like some sort of marriage of the works of Elmore Leonard and Tom Robbins. And this is all crammed in to just 2 minutes of footage. I can’t imagine the weird places the film must go given its entire runtime; but now I want to. And that’s the key to crafting a good film trailer, capturing people’s imaginations.

Of course it also helps when you’ve got explosions, naked ladies, car chases, gun play, fireballs, lasers, an ex pro wrestler who’s like 8 feet tall, William Fichtner playing another of his scary badasses, one of the McPoyle siblings from It’s Always Sunny in Philadelphia, James Van Der Beek trying to play an actor, a glimpse of Delroy Lindo, and who knows what else if I started stopping the video and dissecting it.

The Big Bang was made by the same writer/director combo that brought us 2008’s Otis, and I have no idea what that movie is, but I know that you can buy it packaged in a Blu-ray double feature with Dr. Giggles. That’s a fine enough pedigree for me, and it should be for everyone else as well. Oh, and it also stars Antonio Banderas for that certain, extra, Latin sex appeal something. Don’t take my word for it, watch the trailer for yourself below:

The trailer can be viewed in high definition at Apple.com. The Big Bang is in theaters May 13, 2011.


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