The Amazing Spider-Man

It’s the oldest, three-year-old joke in the book: ubiquitous movie marketing means we know everything about a movie before it comes out. It’s resulted in many fans shunning trailers altogether or, gasp, avoiding Twitter.

Here finally, Sony has given Vimeo user SleepySkunk the ammo to prove what we all already know (which is too much). The result is a 25-minute version of The Amazing Spider-Man cobbled together from advertisements and featurettes.

At first, watching it is sort of funny – a video middle finger to an overzealous marketing culture – but after a few minutes, it starts to feel like you’re watching the movie itself. That’s a creepy feeling, knowing that the movie is almost completely out there in the world, waiting to be assembled with a little editing magic. What’s even crazier is that it features a beginning, middle and end. At 25 minutes, it’s missing a lot, but it’s like watching a plot outline version of the final product.

Check it out for yourself:

Isn’t this wholesale proof that movie marketing gives too much away? When you can construct a complete, albeit truncated, version of the movie it feels like it’s time to take a step back and maybe not release that next round of extended first looks…

Like this article? Join thousands of your fellow movie lovers who subscribe to The Weekly Edition from Film School Rejects. Our best articles, every week, right in your inbox!
Comment Policy: No hate speech allowed. If you must argue, please debate intelligently. Comments containing selected keywords or outbound links will be put into moderation to help prevent spam. Film School Rejects reserves the right to delete comments and ban anyone who doesn't follow the rules. We also reserve the right to modify any curse words in your comments and make you look like an idiot. Thank You!
Some movie websites serve the consumer. Some serve the industry. At Film School Rejects, we serve at the pleasure of the connoisseur. We provide the best reviews, interviews and features to millions of dedicated movie fans who know what they love and love what they know. Because we, like you, simply love the art of the moving picture.
Fantastic Fest 2014
6 Filmmaking Tips: James Gunn
Got a Tip? Send it here:
Neil Miller
Managing Editor:
Scott Beggs
Associate Editors:
Rob Hunter
Kate Erbland
Christopher Campbell
All Rights Reserved © 2006-2014 Reject Media, LLC | Privacy Policy | Design & Development by Face3