The Amazing Spider-Man

It’s the oldest, three-year-old joke in the book: ubiquitous movie marketing means we know everything about a movie before it comes out. It’s resulted in many fans shunning trailers altogether or, gasp, avoiding Twitter.

Here finally, Sony has given Vimeo user SleepySkunk the ammo to prove what we all already know (which is too much). The result is a 25-minute version of The Amazing Spider-Man cobbled together from advertisements and featurettes.

At first, watching it is sort of funny – a video middle finger to an overzealous marketing culture – but after a few minutes, it starts to feel like you’re watching the movie itself. That’s a creepy feeling, knowing that the movie is almost completely out there in the world, waiting to be assembled with a little editing magic. What’s even crazier is that it features a beginning, middle and end. At 25 minutes, it’s missing a lot, but it’s like watching a plot outline version of the final product.

Check it out for yourself:

Isn’t this wholesale proof that movie marketing gives too much away? When you can construct a complete, albeit truncated, version of the movie it feels like it’s time to take a step back and maybe not release that next round of extended first looks…


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