target

Movie fans have about a million ways to stream movies to their televisions and whatever other techno devices they might find themselves carrying around these days. You can get movies via iTunes, the Google Play Store, Amazon’s thing, VUDU, Vdio, and heck, doesn’t Redbox even have a streaming service now? Some might look at that crowded lineup of content platforms and think that there’s no more room for competition, but not big box retailer Target, because they’ve just launched their own streaming video offering, Target Ticket [via The Next Web].

The details of the service seem to match all of the other services that are already out there. It includes both movies and TV shows, you can either rent the content for a brief time or purchase the right to stream things an unlimited amount of times, and prices all look to be competitive with what everyone else is doing. Given that Target Ticket isn’t offering anything that’s much different from what everyone else is offering, and you’re probably already tied into one or more of these other services already, why on Earth would you want to create yet another login with yet another service that’s virtually identical to everything that’s come before it?

The main reason is that Target is launching their new platform by offering up 10 free movies for every new customer who links up an Ultraviolet account to their service. Now, while that sounds like a pretty dynamite deal on the surface, it does come with a few negatives. First off, anyone who’s tried to use Ultraviolet to claim digital copies of movies they’ve bought on disc know that the service is a buggy, fractured mess, so many might not even want to deal with the signup process in the first place. And you’re not going to be able to choose from Target Ticket’s entire library to come up with your 10 free films. As a matter of fact, The Next Web said of the pool of potential free films that, “the selection is so abysmal that I didn’t see anything I wanted.” Still though, bad movies or not, 10 free pieces of crap are still 10 free pieces of crap, and that’s not something I can imagine any of the film freaks I know turning up their noses at.

One demographic who could potentially find Target’s new service more useful than what’s come before it could be parents though. Not only is Target Ticket including Common Sense Media’s reviews, which look at movies based on their explicit content, but it also includes pretty flexible controls that will limit the things that kids will be able to watch while using the service. That could be a convenience for any uptight types who don’t want their 8-year-olds watching Salò, but who also don’t want to sit around in the living room all day constantly monitoring the stream of crap that 8-year-olds tend to watch. Talk about a life saver.


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