SXSW Preview: Greenlit

Here in Texas, we are more brown than green. I say that because all the grass is usually pretty dead. It’s hot here. But here in Austin, saving the environment is a pretty big deal, as well. But our efforts — mighty as they may be — are nothing in comparison with the tree-hugging liberalism of Hollywood. Or so you might think. In the new documentary Greenlit, director Miranda Bailey explores the world of “green” or eco-friendly filmmaking and how it works (or doesn’t work) in the real world. It focuses on the production of a film called The River Why, starring Friday Night Lights’ Zach Gilford, a production that set out to be green. Oh, the nature of intent…

For your viewing pleasure, I’ve assembled the film’s official synopsis and festival trailer. There is more information to be had over at the film’s official website, Check it out. It looks like a lot of fun.


Movie people are legendarily liberal and left leaning, particularly when it comes to the environment. Greenlit puts their commitment to the test as filmmaker Miranda Bailey (executive producer of The Squid and the Whale) follows the production of The River Why, starring Zach Gilford (Friday Night Lights) as it attempts to keep an environmentally friendly set thanks to the supervision of a “green” consultant. What starts off with great enthusiasm quickly devolves in this insightful and hilarious film.


Neil Miller is the Founder and Publisher of Film School Rejects. For almost a decade, he has been talking movies on television, the radio, and the Internet. As of yet, no one has stopped him.

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