Super Bowl Ad for ‘The Avengers’ Suggests This May Just Be the Sleeper Hit of the Summer

I tease, of course. The Avengers is almost guaranteed to be a gigantic hit this summer and probably one of the year’s highest grossers. The film has a built-in audience by virtue of its characters, history and the intentionally structured universe that Marvel has created with the earlier films.

It’s going to be huge thanks to the presence of Iron Man (Robert Downey Jr.), Captain America (Chris Evans), Thor (Chris Hemsworth), The Hulk (Mark Ruffalo/CGI) and others. And it’s going to be fun thanks to Joss Whedon in the director’s chair.

But will it be any good? All signs point to yes, and that’s including the new TV spot below.

We have a Hulk indeed.

Most of this ad consists of footage we’ve already seen, but there are a couple new and notable highlights. The Hulk bitch-slapping a flying vehicle out of the sky is cool, but for me the money shot is the verbal face-off that preceded it. Tony Stark versus Loki? Love it.

We expect the action and effects to entertain, but I’m hoping that Whedon and friends take this opportunity to also feature lots of character interactions. These are some fun personalities, and it’s good to let them breathe a bit before tossing them into battle.

The Avengers opens May 4th.

Rob is the Chief Film Critic of Film School Rejects. He doesn't eat cheese on weekdays.

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