Apparently one of the tricks inside J.J. Abrams‘s mystery box (patent pending) was lying about the release date of his new movie. Paramount has been advertising Super 8 as hitting theaters on June 10th, but they’ve reached up into their sleeves to pull out an earlier release. Twenty-four whole hours earlier.
You’ll have to head to the Super 8 Sneak Preview page to see if your city is on the list, and if not, then you’ll have to wait for that Midnight screening you were already planning anyway. Twitter is also involved somehow, but seems awfully bypass-able.
From a marketing standpoint this makes perfect sense. Get the die-hards into theaters a day early and start the word of mouth buzz a full day early. People on the fence about seeing it so early might just be pushed into catching it earlier and spreading the word. That is, if it resonates with fans that strongly.
But, from a fan’s perspective, it’s nothing but fantastic news for a highly anticipated flick that will be coming early.