You know you’re really in trouble when your studio dumps your movie on the same weekend that The Dark Knight and Mamma Mia are opening. Even if it’s an animated movie aimed at kids too young to get into either of those movies, they’re going to have a hard time getting to the theater when mom and dad are wanting to see one of those blockbusters.
Still, that didn’t stop Andy Samberg, Cheryl Hines, and director Kirk De Micco were on hand last Saturday to talk about the simian space comedy that’s aimed squarely at young audiences. Both Cheryl and Andy recorded their lines separately last February, but they clearly enjoyed being in the same room together. They cracked jokes more often than they talked about the movie, which made us wince in sympathy a bit for Kirk.
Space Chimps isn’t a bad movie by any means, but it definitely doesn’t have a Wall-E or Kung-Fu Panda sized marketing bulldozer behind it, and as a result it feels like it’ll get plowed under in the middle of the biggest weekend of the summer movie season. The jokes are funny, including the ones that only adults will get, the animation top-notch, and it’s got a lot of over the top action in it… so where’s the movie marketing muscle?
Fox had spent a pretty penny setting up a fun party for the premiere of the film, which was happening the same afternoon. You’ve never seen so many Space Chimp branded Dole bananas in your life. Seriously, there were frozen bananas, chocolate-dipped bananas, banana splits, banana chips, and plain bananas. Thank god they didn’t decide to stock monkey chow. That stuff probably tastes gross. They also had plenty of Space Camp-esque play areas and events set up for kids of all ages to play on. Probably one of the more fun premieres I’ve been to. That I can remember, anyhow.
The highlight of the day was Andy Samberg’s response to the question “Do you think you have a chance against The Dark Knight?” Listen to what he had to say below:
Space Chimps swings into theaters this weekend, and if you have young kids in your household, you’ll enjoy it next to them. But, I wouldn’t go out of my way to catch this one in the theaters. If you’re pulling baby-sitting duty this weekend, this is your 90 minute saving grace.