Few recent marketing campaigns have impressed me as profoundly as Fox Searchlight’s push for Zal Batmanglij and Brit Marling‘s Sound of My Voice. The Sundance hit comes with a plotline that’s ready-made for some inventive viral work, as it centers on a mysterious cult in Los Angeles, its compelling leader (Marling), and a pair of documentary filmmakers who infiltrate the organization in order to film an expose (they, of course, find much more than they bargained for). The marketing team for Sound of My Voice have clearly had a great time “recruiting new cult members” for the film with weekly meetings in Los Angeles (hey, they even got me there), but they decided to take the show on the road, stopping at the Coachella Valley Music & Arts Festival to lure in fresh members. The result? An amusing, confounding video that reveals a startling amount of information about the film.

While moviegoers who have yet to see the film will surely be intrigued by the video, it is people who have already seen Sound of My Voice who will be most stirred by it. Why? Because a very unexpected member of the cult shows up as part of the recruitment team. While I would not call the video a true spoiler, if you’re looking forward to seeing Sound of My Voice and want to stay fresh, perhaps save this video for viewing after you watch this phenomenal film. Already seen SOMV? Prepare to have your interpretations rocked.

Publisher’s note: Video removed due to a copyright claim by Coachella Valley Music & Arts Festival, as it was taken without the festival’s permission.

Sound of My Voice opens in limited release this Friday, April 27. To check out more about the film, head on over to its website HERE.

Thanks to Moroch PR for sending this over!

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