Presently in Austin, Texas, a ferocious group of movie lovers have gathered at the now even-more-world-famous Alamo Drafthouse to celebrate the John Carpenter classic, They Live. But this isn’t just any screening of the 1988 horror film. Like many great Drafthouse events, this one includes a very special guest who has designed a very special poster. Artist Shepard Fairey, famous for his “Obey Giant” street art, has brought his own passion for They Live to a new poster that will be sold through the Alamo’s art boutique, Mondo Tees. And we just so happen to have a first look at the poster everyone in the movie world will be talking about tomorrow. Check it out after the jump.
For those looking to pick up the poster from afar, it will be on sale on MondoTees.com tomorrow, Friday (6/10). You can get up-to-the minute notifications as to when it goes on sale (they go quick) by following @MondoNews on Twitter.
Also provided to us was an excerpt from a 2003 essay from Fairey about the way Carpenter’s movie has inspired his art:
“The This is Your God show in 2003 at the Six Space gallery in downtown L.A. was an opportunity to showcase the sociopolitical message of the OBey campaign by paying homage to John Carpenter’s They Live, which was a major source of inspiration and the basis for my use of the word “obey.” The movie has a very strong message about the power of commercialism and the way that people are manipulated by advertising. One of my main concepts with the show (and the campaign as a whole) was that obedience is the most valuable currency. People rarely consider how much power they sacrifice by blindly following a self-serving corporation’s marketing agenda, and how their spending habits reflect the direction in which they choose to transfer power. In They Live, the protagonist discovers hidden messages lurking behind billboards and anything commercial, and the money says “THIS IS YOUR GOD” on plain white paper. I designed a graphic that looked somewhat like real money but with that slogan, which we used for the invitations and a billboard I rented on the corner of Sunset and Hollywood to promote the show.”
As for the director, he is also celebrating the release of his latest film, The Ward, which is currently available on VOD and will be in theaters July 8, 2011. To celebrate the Alamo event, Carpenter provided the following pre-recorded introduction: