The L.A. Times is reporting that Roland Emmerich’s latest film, Anonymous, set to open in theaters on October 28th, isn’t going to be playing on as many screens as originally planned. The film was at first slated to get a full-on wide release on thousands of screens, but after some pre-release polling showed that nobody really wants to go see this thing, Sony Pictures has decided to scale back the number of screens it will be showing on to 250. The public seems to really love Roland Emmerich, so I can only imagine the lack of interest in the film comes from the fact that it’s about Shakespeare and not New York City blowing up.
Sony hasn’t lost all hope for the project’s success, though, as their distribution president Rory Bruer said of the move, “We love the picture and think it’s going to get great word of mouth. We’re committed to expanding it until it plays wide.” The plan is to open the movie in the biggest markets, trick people into forgetting how much they hated reading Shakespeare in high school with movie magic, and then open in the ‘burbs sometime in November after everybody has heard about how much this movie rules and how badly they need to go see it for a couple weeks. That’s a pretty ambitious plan. This better be a damn good movie.
When I first heard that Roland Emmerich was making a movie about Shakespeare and the conspiracy theories that somebody else wrote his famous works, it felt weird and wrong. And now that I know there’s a Roland Emmerich movie that’s only going to be opening on 250 screens, it feels even weirder. I guess that’ll teach him to make a movie about books and stuff. America won’t stand for it!