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For some reason we have all seemingly taken our eyes off of anything related to Brendan Fraser this summer. Its odd though, as Fraser has two potentially cool movies coming out later this summer. In August he will reprise his role as Rick O’Connell in The Mummy: Tomb of the Dragon Emperor, where he will match wits with Jet Li. And in July, he will be traveling to Middle Earth (no, not that Middle Earth… Geeks) in Journey to the Center of the Earth 3D. That second film is what reminded me of Fraser’s existence, as I was just sent a brand new trailer (above) and a brand new poster (below).

Now, as far as I can tell, this is a kids movie. I’m no expert, but it does not appear to be anything like the 2003 Jon Amiel film The Core, which saw Aaron Eckhart and Hilary Swank trying to drill their way to the Earth’s core in order to save mankind from impending doom. In Journey, Fraser plays a man in search of his missing brother. But when he, his semi-sexy tour guide (Anita Briem) and his nephew (Josh Hutcherson) step in the wrong sinkhole, they end up in a fantastic and dangerous world located, you guessed it, in the center of the Earth.

The film’s trailer has a lot of nods to where the 3D effects will be used, and it appears that it will be a little bit of fun, at least for the kids. The potential genius here is in using the novelty of 3D to attract the younger audiences. Paramount tried to use the novelty of 3D and IMAX to get people to see Beowulf, and it worked to the tune of almost $200 million dollars at the box office worldwide. I get the feeling that if they ramp up the marketing in the right way at the right time, Walden Media could be looking at similar, if not better results. Quality of the movie aside, the draw will be the 3D, and from this trailer it doesn’t look half bad.

Journey to the Center of the Earth releases in theaters on July 11th and will be featured in Real D 3D in select theaters. For more about Real D, check out Kevin’s report on the future of 3D from Comic Con. Also, you can view the trailer in high definition over at Apple.com.

Journey to the Center of the Earth 3D Movie Poster

Sound Off: What do you think of the first trailer for Journey to the Center of the Earth 3D? Is this something you would consider seeing?


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