This has to be one of the more cooler and inventive pieces of viral marketing in quite sometime. With Prometheus less than four months away from hopefully blowing our feeble minds, we’re still slightly in the dark on Alien prequel. The teaser relied on atmospheric “Holy hell!” visuals, while this viral video actually gives insight into one of the film’s characters, Peter Weyland, of Weyland Industries. Guy Pearce‘s role has been one of the production’s best kept secrets since he joined the project, but now we know he’ll be one of the core links to the Alien franchise. If you recall, Weyland’s company plays a big part in the Alien mythology.

Prometheus writer Damon Lindelof wrote this short and Ridley Scott served as a supervisor. Hopefully we’ll be getting more of these from Weyland Industries. Watch it after the break.

Prometheus opens in theaters on June 8th.


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