Advertising has become a huge source of income for the entertainment industry, and that trend is only going to go up. From that wisely placed bottle of soda to the types of cameras used or even clothes in a movie, advertising brings in big bucks to the film industry. Just this past year, advertising revenue jumped up 18.5%, to 539.5 million dollars. That is an insane amount of money.
There is of course, a breakdown, with a majority of the money coming from off screen promotions, and a small amount coming from on screen promotion such as product placement, but I won’t bore you with the details of that. What I will tell you, is that according to the Cinema Advertising Council, which contributes a majority of the money towards cinema advertising, the trend will only continue to go up, at least for the next few years. The slumping economy in the United States has not hurt the amount of money companies will put out for advertising, especially packaged goods and retail companies.
“More advertisers are embracing the value proposition of cinema advertising — such as high recall and engagement — more regularly,” he said. “They used to see it more of a once-a-year tentpole event.”
What does this mean to me and you? Well, you’ll be seeing plenty of Pepsi cans and bottles, Gap clothing, and those stylish cell phones in a majority of the movies that are coming out. It’s going to be more than ever before, and I hope that film doesn’t become like Nascar, an industry that is as known for its advertising as it is for its racing. I think we’ve seen enough commercialism in movies, and while it doesn’t seem to be slowing down, I hope it’s done tastefully…
Sound Off: How do you feel about increased product placement in movies?