Harvey Weinstein. This guy. He’s crazy like a fox, and not all of his moves can be understood ahead of time, which is why he often prevails. In the case of the music video for Paul McCartney‘s “My Valentine,” it’s unclear who he’ll prevail over, but the producing titan has requested that theaters in New York and Los Angeles play the black and white work (which features Johnny Depp and Natalie Portman signing the lyrics to the song (before Depp takes a sweet acoustic solo)) before screenings of The Intouchables.
There is no connection between the two projects (at least not one that could be made without Kevin Bacon), so it all seems sort of bizarre.
The Intouchables is the latest Olivier Nakache film which tells the comically dramatic story of a wealthy quadriplegic man hiring a poor man from the projects to take care of him (Review here). Oh, no. Does Weinstein think quadriplegic people and deaf people are the same? Hopefully not. At any rate, here’s the video if you’d like to prep for the movie that it has nothing to do with:
The real answer to all of this is probably the simplest. It’s probably the same reason why Portman and Depp got involved: when a Beatle asks you to do something, you just do it.
If you don’t see The Intouchables this weekend, you’ll hear plenty more of it when it wins its Oscar in 9 months.