Not only has director Paul Feig’s latest film Bridesmaids been both a critical and financial success, it has also started a lot of talk about women’s place in the film world and how their potential to bring in big box office dollars hasn’t ever been fully exploited. Now that Bridesmaids has pulled in $189 million worldwide, will it mark the beginning of a huge trend where movies aimed at women are given the chance to be released with big budgets and huge marketing campaigns on par with the latest things-blow-up-real-loud movies? Only if Hollywood plays it right and chooses the perfect projects to put out as Bridesmaids follow-ups. And right now they’re playing the situation exactly the same way they always do; by taking a new thing and trying to shoe horn it into something they already know.
What does that mean in concrete terms? It means that they are looking for a new film to aim at women, so instead of looking for original scripts that might appeal to women they’re trying to rekindle success from the past. It means they’re going to make a new Bridget Jones movie. And they’re even trying to get Paul Feig to direct it. Do you see the logic here? Bridget Jones’ Diary made a lot of money with women, Paul Feig made a lot of money with women, put them together and you get double money! Do you ever get the feeling that you could be a Hollywood executive, no problem? I kind of feel like I could walk into that job and do it, day one, no training.
Whether or not a third Bridget Jones movie will actually happen remains to be seen, but Feig has reportedly told the Daily Mail that he is “beyond keen” to film a movie in London, and he’s in intense negotiations for Bridget Jones 3. Despite the fact that there’s no third book for a new Bridget Jones centric film to adapt, the author Helen Fielding has apparently written an original script for the film that involves Bridget’s attempt at having a baby, and her decision as to which of her man friends should be the father of the child. With script in place and a hot director “keen” to take on the project, that means all we need is the principle cast to return in order for this to happen. I haven’t seen Renee Zellweger or Hugh Grant do much of anything lately, I imagine they would be willing to go after those sequel dollars; but now that Colin Firth is a big time Oscar winner will he want to sign up for a third go-around on the romantic comedy train? I wouldn’t, but that’s just me. Anybody out there actually looking forward to another Bridget Jones movie?