Recently, Paramount sent around one of those pat-yourself-on-the-back sorts of press releases announcing that they made more money worldwide than any other studio last year. Of course, not one to dwell too long in the past, they also managed to slip in a little paragraph bragging about how good their upcoming 2012 looks as well:
“In 2012, Paramount’s release slate highlights include World War Z, a zombie thriller starring Brad Pitt and directed by Marc Forster, G.I. Joe: Retaliation, the next installment in the global franchise starring Dwayne ‘The Rock’ Johnson and Channing Tatum, a new chapter in the Paranormal Activity franchise, and The Dictator, starring Sacha Baron Cohen and directed by Larry Charles, the team behind Borat.”
The interesting part of this paragraph is that, in addition to mentioning a bunch of high profile projects that we already knew about, the studio is also claiming that they have another Paranormal Activity movie in the works, which is news. All of these other movies are in various stages of post-production, but Paranormal Activity 4 is naught but a glimmer in some profit-minded executive’s eye.
I know these found footage movies have to be easier to make than your typical Hollywood production, but can they really put together another one of these things from the ground up and have it ready for the traditional Paranormal Activity release date in October? I guess the first step is going to be getting a script (outline?) and a director. And seeing as Henry Joost and Ariel Schulman’s Paranormal Activity 3 was about twice as exciting for me as the snoozefests that were the first two, I sure hope circumstances lead to them being brought back for the job. They don’t seem to have any current projects listed on their IMDbpages, so maybe it’s a possibility?
However it plays out, as long as Paranormal Activity movies continue costing near nothing to make and keep bringing in hundreds of millions of dollars, we’re sure to keep seeing sequels. I just wish the studio would start putting a little more thought into them than they seem to be. Just because they’re easy doesn’t mean you can’t make them good. [Paramount, via Shock till You Drop]