When it comes to grabbing the attention of the 120,000+ attendees of Comic-Con, movie studios will do just about anything. It isn’t just about showing up in Hall H and showing off a sizzle reel for your film, you have to lure them in with unique experiences. This year has seen even more of these offsite marketing pop-ups, including a Godzilla experience and an Ender’s Game fan experience. Both of these, large monster included, pale in comparison to what Film District has done around their upcoming release, Spike Lee’s Oldboy remake. There is no building with Godzilla graffiti, no Harrison Ford interactive war game, just girls with umbrellas, ready to serve you.
For those who have seen the original Oldboy, this might just make your skin crawl.
The “experience” was tweeted yesterday by the official Film District account:
— #Oldboy (@FilmDistrict) July 18, 2013
So, let me get this straight: there are scantily clad girls with umbrellas waiting outside the hotels that will walk exhausted, undersexed, probably inebriated nerds back to their hotel rooms? That sounds delightful until you put it into context with things that happen in the film.
All I’m saying is be careful out there, friends. You don’t want to end up as someone’s prisoner and miss Comic-Con next year. I’m told there will be Avengers 2 footage.