There has been a lot of talk about We Need to Talk About Kevin. It’s divisively made its way through the festival circuit, even being kind enough to grace Fantastic Fest 2011 with its presence. After an Oscar qualifying run, it was all set to bow on January 27th in limited markets, but according to The Hollywood Reporter, Oscilloscope is delivering it two weeks early.
The film from Lynne Ramsay starring Tilda Swinton and John C. Reilly will now hit New York on January 13th (up against a re-re-release of Beauty and the Beast 3D, The Iron Lady and foreign remake Contraband starring Mark Wahlberg) and Los Angeles January 20th (up against a dozen other movies).
Oscilloscope head David Fenkel touts the critical strength of the movie and large reception during its qualifying run as the reason to get it in front of eyeballs sooner, but there’s also a shrewd move here to make the film capture the spotlight just before Oscar voting is completed. If it can expand the stir it’s already caused beyond the festival and critical circles, the move to change the release date might just pay off in statuettes.