And here we were, thinking that the first trailer for Warner Bros.’ CGI/Live-action hybrid Yogi Bear wasn’t so bad once you got passed the overt silliness and Saturday Morning Cartoon cheapness. Now we have this first poster to deal with. And I’ll be damned if it doesn’t cross several boundaries that movie marketing has not dared to cross since the glory days of the grindhouse. It’s creepy, bug-eyed subjects are arranged perfectly for the pedo-jokes. They look like they’ve been caught doing something inappropriate.
And then there’s the tag line… “Great things come in bears.”
Either someone in Warner Bros.’ marketing department has a keen sense of satirical innuendo, or they are made this in earnest thinking that it’s a harmless kids’ film. In the case of the latter, they should really be hit with some sort of blunt object. Earnest or not, this poster is one of the most spine-tingling things I’ve seen in a while. And I see a lot of strange things in my line of work.
The full poster is below. Kudos to the kids over at /Film for picking up on this pedo-poster, which resides at the film’s official website.