Thanks to a little positive buzz form the surprise screening in Austin and some positive reviews from premieres around the world, J.J. Abrams’ Star Trek seems to be the talk of the town. And as Paramount can now smell the blood of this wounded animal known as the public conscience, they have kicked the marketing machine into warp speed and are now firing everything they’ve got at us. Which leads us to the new TV spot, which can be seen below. It is a high energy, rock-infused 30-second shot of this new generation of Trek, one that specifically calls out the fact that it is “Not Your Father’s Star Trek.” While that statement may be true, it also does have reverence for your father’s Star Trek, which is a nice added bonus.

Star Trek is in theaters on May 8, 2009.

Like this article? Join thousands of your fellow movie lovers who subscribe to The Weekly Edition from Film School Rejects. Our best articles, every week, right in your inbox!
Comment Policy: No hate speech allowed. If you must argue, please debate intelligently. Comments containing selected keywords or outbound links will be put into moderation to help prevent spam. Film School Rejects reserves the right to delete comments and ban anyone who doesn't follow the rules. We also reserve the right to modify any curse words in your comments and make you look like an idiot. Thank You!
Some movie websites serve the consumer. Some serve the industry. At Film School Rejects, we serve at the pleasure of the connoisseur. We provide the best reviews, interviews and features to millions of dedicated movie fans who know what they love and love what they know. Because we, like you, simply love the art of the moving picture.
Fantastic Fest 2014
6 Filmmaking Tips: James Gunn
Got a Tip? Send it here:
Neil Miller
Managing Editor:
Scott Beggs
Associate Editors:
Rob Hunter
Kate Erbland
Christopher Campbell
All Rights Reserved © 2006-2014 Reject Media, LLC | Privacy Policy | Design & Development by Face3