Here is a bold statement: Paramount has found a little bit of success with viral marketing online. Need proof? How about the fact that Cloverfield dominated the January box office this weekend, raking in over $46 million dollars American in its first frame. Needless to say, that isn’t bad for a little monster movie.
It appears now that the folks from Paramount and Bad Robot (the production arm of J.J. Abrams) are taking that level of marketing to their next project, the highly anticipated and well geekified Star Trek film due out this coming Christmas. A new website, www.ncc-1701.com has emerged with a few cameras from the NCC-1701 shipyard. For those of you out of the loop, this is where the Enterprise is being built in the teaser trailer that we showed you earlier today. Each camera feed has a sliding gauge below it that can be adjusted in order to tune the video quality. If you click the image below, you will see what happens when you get 3 out of 4 tuned correctly. The fourth feed just says “Searching for signal”.
Update: Our friends at RopeofSilicon have cracked the mystery of the final panel. At one point it was showing the following picture of an Enterprise corridor:
Give it a look for yourself at www.ncc-1701.com and let me know (firstname.lastname@example.org) if you find anything else. Let’s get this viral party started!!