Sometimes posters can be oh so wrong. They can be boring and flat and either blend into the background of the local movie theater or worse, turn people off seeing the movie. Of course, for every negative, there’s a positive. Earlier this week we discussed the Where The Wild Things Are poster which has so much of the online community a-twitter (literally, Twitter is abuzz with both the poster and the new trailer). This is a prime example of how to do a poster well, hooking new people in and keeping the current eager fans salivating for more.
While the newest Harry Potter 6 posters (which debuted on MSN earlier) may not quite reach the heights of the great fuzzy that was Where The Wild Things Are, it does have a certain style which is eye catching and identifiable, and presents great opportunities for little in-jokes directed at the fans. It’s these details that make them more than mediocre, these and the awesome broodiness exuded by every cast member photographed. Perhaps they’re worried that Twilight will out frown them in the publicity stills stakes. Either way, the details dropped into the posters are a nice addition.
First there’s Harry, standing in the London underground and surrounded by swirling papers covered with headlines about muggle attacks and the odd photo of Lucius Malfoy. Ron is decked out in his Quidditch robes in front of the goal posts, whilst Dumbledore stands at the mouth of a cave with the tide crashing on the rocks. Similarly, Snape is ominous and unsettled standing in what appears to be the Astronomy tower. If you look carefully behind Draco, you’ll see he stands in the Room of Requirement, a subtle nod which takes some staring to notice. Finally, Hermione appears in front of in a spiral staircase, with some doves. This one escapes me, I need to read the book again, so please put your suggestions in the comment box! Also, here are those posters: