Only one of two things can come of this — either I should feel used, as a studio has decided to use my words to promote a film, or I will be called a quote whore, because one quote from one of my reviews has made it into a commercial. Either way, I am stoked — because anyone else who was watching The Colbert Report two nights ago may have also seen the commercial for the upcoming film Choke that featured a quote from yours truly. And while this isn’t the first time that FSR has been quoted in movie marketing — that Cole Abaius is the real whore — it is my first time. And it seems fitting that my first time is courtesy of a TV Spot that Fox Searchlight has titled “Cherry.” See why below.

[flv: 540 360]

And just as a reminder, Choke hits theaters on September 26th. Go see it, damn you. It’s another great Chuck Palahniuk adaptation. Need more of a reason, check out my Choke review from Sundance.

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