I can’t speak for the rest of the world, but the biggest thing I use the instant streaming feature on Netflix for is to catch up on TV episodes from days past. In a mere two hours I can knock out three episodes of an hour long drama, and six of a half hour sitcom. It’s very enjoyable to watch these programs with ZERO advertising, even the kind that is seen through services like Hulu.

This year alone, Netflix signed a major deal with CBS to begin streaming classic, and is currently airing programs on the service, but today news came out of what is quite possibly their boldest move in their TV game.

According to Deadline, the service is going to begin airing 100% original content. And I don’t mean airing programs twenty four hours after they air like they do with all the Starz programming, I mean brand new programing will air exclusively on Netflix and only Netflix.

The first series that will be featured is reportedly the upcoming David Fincher and Kevin Spacey produced remake of the British television series House of Cards.

In negotiations, Netflix reportedly offered a two season deal consisting of twenty six episodes. To be clear, this is pretty much unheard of in today’s cautious television world. At best, a series will get a one season, direct to series order like we saw with The Good Guys over at FOX, and we all know how that turned out.

David Fincher will be directing the pilot of the series, a premiere date is still unknown at this time.

Could this be the final nail in the coffin of the “old model” for television programming? I doubt it. But it’s a sign that new competitors are rising, and they would prefer to build their own model, rather than follow the existing one.

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