Perhaps the most impressive thing about this Cold Weather trailer is the litany of quotes that claim it’s impressive. As for the trailer itself, it’s bland and ambles toward an anti-climax.

It’s not that the premise isn’t good. The movie, which will hit the SXSW film festival in march, is an indie film focused on a young man who studied forensic science but now finds himself working at an ice factory. All of his collegiate training suddenly comes in handy when his ex-girlfriend goes missing. It sounds intriguing, but the trailer isn’t doing much to sell it.

Check out the trailer for yourself:

It’s baffling. The trailer is cut so absolutely poorly, but it’s clear that the movie has impressive a few critics already. Not only impressed, but really blown away.

Cold Weather, directed by Aaron Katz, has a limited release starting February 4th.

What do you think?

Source: Apple

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