IAM Entertainment has reportedly signed a deal for the rights to make a movie based on the Macy’s Thanksgiving Day Parade. Now, don’t misunderstand what I’m saying. They haven’t purchased a script that happens to be set at the parade. They aren’t making a documentary about the history of the parade. They’ve just got the rights to the parade; and now comes to busy work of finding a story to shoe-horn into it and a director to put it all together.
As IAM Entertainment producer Scott Glassgold says, “We’re aiming to make a four-quadrant, family-friendly film somewhere in that Night at the Museum, Elf sweet spot.” Sounds like this Glassgold is a real artistic type. I can see why he would have wanted to get into movie making.
Joel Venti, the artist who storyboarded Night at the Museum: Battle of the Smithsonian, came up with some concept art to help pitch the idea to Macy’s executives, so it shouldn’t come as a surprise that the preliminary story pitch is one that sees the balloons coming to life. Macy’s Senior VP Robin Hall claims that they are approached with and decline offers to use their parade in films all the time, but adds, “We are always searching for the next Miracle on 34th Street.” That’s right, an executive from the department store Macy’s was quoted in an article about film production.
If this movie makes it to the big screen and manages to rake in some cash, then it stands to reason a rash of big event inspired films will sweep through the desperate studio system from then on. Paul Walker only has 10 seconds to save the world in New Year’s Eve in Times Square: The Movie. Laugh and cry alongside Katherine Heigl and Gerard Butler as they learn to live and love in Wrestlemania: The Movie. Share an endless weekend in Punxsutawney, Pennsylvania with Bill Murray in Groundhog Day: The Movie. Oh wait… Damn. Maybe I should wait and see what they come up with before snarking.
How about you, got any hope for this approach to making movies? Or are we all free to cry about it just on principle?