Mel Gibson Takes on Record-Setting ‘Avatar’

Well, there isn’t much more to say about Avatar that hasn’t already been said. On Monday it finally crossed the $1.84 billion mark to set the worldwide box office record, toppling Titanic’s record. Now, it’s only a matter of time before it topples the domestic all-time record as well. As of Wednesday it was up to $561 million, around $39 million short of the domestic record still held by Titanic.

I might as well just go ahead and predict right now that Avatar will win a seventh weekend in a row at the box office, because I just don’t see the two challengers, When in Rome and Edge of Darkness, having enough strength to topple it. My guess is Avatar will take in another $28 million, which will be enough money to stay on top, though probably not enough to set the domestic all-time box office record (that will have to wait until next week).

Still, you have to think Avatar will get toppled one of these days. It’s losing some steam at the box office now that just about everyone’s seen it. I wouldn’t even rule out something like that happening this weekend, but it would be a tall order.

Looking at the contenders in wide release, first we have When in Rome, starring Kristen Bell and Josh Duhamel in a romantic comedy about an unlucky-in-love New Yorker who goes to Rome and finds a fountain of love.

The movie isn’t in a multitude of theaters, though, only about 2,400. I have to think that isn’t going to help this flick. My prediction is $10 million for When in Rome.

Then there is Edge of Darkness, a political thriller about a homicide detective who uncovers his daughter’s secret life and a big cover-up, and it marks the return of Mel Gibson to the big screen. It’s an adaptation of the 1985 BBC television series and it also stars Ray Winstone and Danny Huston.

This is likely the most serious threat yet to knock off Avatar — it’s in over 3,000 locations — but just like The Book of Eli, Sherlock Holmes and Alvin and the Chipmunks: The Squeakquel, it might win its opening night and then end the weekend falling short. I think it’s going to have a hard time getting past the low $20 million range. I am going to predict around $23 million.

So there it is, likely another Avatar weekend for a seventh straight time — but I doubt this streak will last much longer. By any standard, this is a long run at the top. My predicted finish:

Avatar $28 million
Edge of Darkness $23 million
When in Rome $10 million
The Book of Eli $9 million
Legion $8 million
Tooth Fairy $7.5 million
The Lovely Bones $5 million
Sherlock Holmes $4 million
Alvin and the Chipmunks: The Squeakquel $3.8 million
It’s Complicated $3.7 million

That’s all for now! See you at the end of the weekend when we wrap up the box office here at the Reject Report!

Get Film School Rejects in your email. All the cool kids are doing it:
Previous Article
Next Article
Reject Nation
Leave a comment
Comment Policy: No hate speech allowed. If you must argue, please debate intelligently. Comments containing selected keywords or outbound links will be put into moderation to help prevent spam. Film School Rejects reserves the right to delete comments and ban anyone who doesn't follow the rules. We also reserve the right to modify any curse words in your comments and make you look like an idiot. Thank You!