McDonald's Shrek Glasses

This is what happens when movie marketing goes wrong. This week, McDonald’s will recall about 12 million Shrek drinking glasses because federal regulators found they contain the toxic metal cadmium, which poses some potentially serious health risks.

Made in promotion of the recently released Dreamworks animated film Shrek Forever After, the glasses each feature a different beloved character. The film, which has already grossed $154 million dollars domestically, is currently primed to win the box office race for a third weekend in a row, assuming it can stave off the 20th Century Fox release Marmaduke.

The question becomes: how will this effect the film’s performance? Aside from the perception that the movie is trying to kill your family, the situation does raise public awareness of the film.

Alright fine, that’s all nonsense. This situation has nothing to do with the movie itself. In fact, your kids may have more risk of damage from actually seeing the intensely subpar flick than from the cadmium, which is said to cause kidney, lung, intestinal and bone damage. Seeing Shrek Forever After could cause perceptive film quality syndrome, and that’s much worse.

Purchasers have been advised to keep the glasses away from children and to return them to McDonald’s for a refund. More info can be found at the website of the Consumer Product Safety Commission.


ARTICLE TAGS
Like this article? Join thousands of your fellow movie lovers who subscribe to The Weekly Edition from Film School Rejects. Our best articles, every week, right in your inbox!
  %
%  
Comment Policy: No hate speech allowed. If you must argue, please debate intelligently. Comments containing selected keywords or outbound links will be put into moderation to help prevent spam. Film School Rejects reserves the right to delete comments and ban anyone who doesn't follow the rules. We also reserve the right to modify any curse words in your comments and make you look like an idiot. Thank You!
Some movie websites serve the consumer. Some serve the industry. At Film School Rejects, we serve at the pleasure of the connoisseur. We provide the best reviews, interviews and features to millions of dedicated movie fans who know what they love and love what they know. Because we, like you, simply love the art of the moving picture.
Comic-Con 2014
Summer Box Office Prediction Challenge
Got a Tip? Send it here:
editors@filmschoolrejects.com
Publisher:
Neil Miller
Managing Editor:
Scott Beggs
Associate Editors:
Rob Hunter
Kate Erbland
Christopher Campbell
All Rights Reserved © 2006-2014 Reject Media, LLC | Privacy Policy | Design & Development by Face3