Masters of Sex

There’s an old marketing cliche that says sex sells. If this is truly the case, then Showtime has successfully set itself up to have the hottest new show on TV once fall rolls around, because it’s newest original program, Masters of Sex, doesn’t just star sexy people like Michael Sheen and Lizzy Caplan, the entire concept of the show revolves around the scientific study of human sexuality. This means that not only will every episode be chock full of sexy talk, but there will also be plenty of room for tons of attractive guest stars to show up and get it on in front of the gaze of Showtime’s cameras.

Sounds interesting, no? Of course it does. So click through to watch the network’s new trailer for the show, which will probably get your blood pumping a little faster.

Masters of Sex, from creator Michelle Ashford (who was a writer on John Adams and The Pacific), is based on a Thomas Maier biography of early sex researchers William Masters and Virginia Johnson called “Masters of Sex: The Life and Times of William Masters and Virginia Johnson.” If you’re looking for a little bit more information about who they were than this trailer provides, Booklist describes Maier’s biography by saying,“He was an ob-gyn on staff at the medical school at Washington University in St. Louis, Missouri. Emotionally chilly and egotistical, Masters was interested in researching human sexuality. Johnson was a divorced mother of two, looking for a job and a way to earn a degree. She accepted a job offer as research assistant—and sex with Masters as a condition of employment, ostensibly in the name of science. Working together in the 1950s and 1960s, they built on the earlier work of Alfred Kinsey and changed the way Americans looked at sex.”

If all of this titillation has you looking to seek new knowledge, Masters of Sex is scheduled to debut on Sunday, September 29 at 10PM ET/PT. Your crush on Lizzy Caplan probably demands that you be there. Beau Bridges gazing through a light up, glass dildo is just the icing on the cake.

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