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You’ve probably already got an idea in your head of what a sequel to Robert Rodriguez’s tribute to B-movies, Machete, is going to look like. You expect that unique-to-modern-cinema, handcrafted look that Rodriguez’s do-it-yourself strategy produces, you expect some hammy acting and over-the-top action scenarios, and you expect at least one closeup of Danny Trejo’s glorious, craggy face.

So, seeing as everyone pretty much already knows what to expect from Machete Kills, and already has a strong idea of whether or not they’re interested in going to see it, what sales tactic could one use to catch potential audience members off guard with the trailer? This time around they seem to have decided to highlight just how absurdly eclectic the cast Rodriguez has put together is, mostly by having all of his actors do ridiculous things while their names flash across the screen. Click through to see who all he got. Oh yeah, and hopefully you speak Spanish.

Did you imagine you’d ever see Lady Gaga and Demián Bichir in a movie together? Ever expect to see Carlos Estevez make his acting debut? The film’s advertisers hope that you haven’t, and that you’ll be intrigued enough by these little oddities to go give their project a look. Also, they seem to have the backup plan of getting your attention by having Sofia Vergara shoot things out of her huge boobs, in case the ballsiness of giving Mel Gibson another acting job wasn’t enough. You have to admit, that’s a pretty good backup plan.

Is it going to be enough to get you into the theaters on September 13, or have you already had enough of Rodriguez being intentionally cheesy?


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