Machete Kills

Though there have been many trailers for Robert Rodriguez‘s Machete Kills leading up to its theatrical release next week, none are quite like this. The content is nothing new, but it’s framed in the most badass of fresh packages: in glorious, over-the-top, flaming 3D.

You know the drill: Machete (Danny Trejo) has been hired by the President of the United States (Charlie Sheen/Carlos Estevez) to hunt down a madman in Mexico (Mel Gibson) who has plans to launch a missile into the White House. Along the way, he must band up with his fellow (sexy) assassins and do battle with countless (sexy) others. Blood, boobs, corny jokes, Lady Gaga(?), explosions, end film.

But in 3D, Machete Kills is brand new again. Every slash of that machete, every explosion and splatter of gushing blood leaps off the trailer at you in a surprisingly seamless fashion. It’s as if all trailers are just like this, and hopefully they will be at some point. It’s just fun to watch. The brilliance of the 3D trailer is that the tease demands that you go see the movie in an actual theater to see more where that came from – well-played when we were all starting to get a tiny bit of Machete fatigue.

Check out the insane trailer below to see what I’m yammering about:

Our own Neil Miller reviewed the film at Fantastic Fest, and wasn’t terribly fond of it, so I suppose enjoy the illusion while it lasts?

Machete Kills is in theaters October 11th.

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