James Bond: Quantum of Solace

A new Bond adventure is approaching, which means companies have been vying to get their products placed somewhere in the picture. This new film, Quantum of Solace, starring Daniel Craig and directed by Marc Forster, isn’t in short supply of product placement. The list includes Ford Motor Co., Heineken beer, Smirnoff vodka, Omega watches, Virgin Atlantic, and Sony electronics. Sony is also helping to distribute the movie along with MGM. Sony declined to say how much money they are contributing, but the fact that Casino Royale earned $100 million from product placement lets us assume that all of these companies have given tens of millions as promotional partners. The one that stands out to me is Ford Motor Co.’s new European car, the Ka. Take a look at it below:

Ford Ka

Is this the ideal car you want to place in a Bond movie? Where’s the latest sports car that goes from 0-60 in 5 seconds? Is Ford making Bond go green? Well, perhaps it’s a wise decision in this day and age with soaring gas prices. It may not be as fast as that Aston Martin, but it makes up for it the long run with a fuel efficient 45 mpg. The Ka will have the pretty face of smokin’ hot Bond girl Olga Kurylenko to go along with it. Kurylenko is also said to be pushing for Heineken.

The new edition of the Ka will hit the market at around the film’s Nov. 7 release date. A Quantam of Solace themed special edition that features metallic gold paint and exterior graphics will also be sold.

Sony Ericsson will be releasing a special edition of the Titanium Silver C902 Cyber-shot phone, which can also be seen in the film, around the time of Solace’s release.

What do you think about the Ka being in Quantum of Solace?

Like this article? Join thousands of your fellow movie lovers who subscribe to The Weekly Edition from Film School Rejects. Our best articles, every week, right in your inbox!
Comment Policy: No hate speech allowed. If you must argue, please debate intelligently. Comments containing selected keywords or outbound links will be put into moderation to help prevent spam. Film School Rejects reserves the right to delete comments and ban anyone who doesn't follow the rules. We also reserve the right to modify any curse words in your comments and make you look like an idiot. Thank You!
Some movie websites serve the consumer. Some serve the industry. At Film School Rejects, we serve at the pleasure of the connoisseur. We provide the best reviews, interviews and features to millions of dedicated movie fans who know what they love and love what they know. Because we, like you, simply love the art of the moving picture.
Fantastic Fest 2014
6 Filmmaking Tips: James Gunn
Got a Tip? Send it here:
Neil Miller
Managing Editor:
Scott Beggs
Associate Editors:
Rob Hunter
Kate Erbland
Christopher Campbell
All Rights Reserved © 2006-2014 Reject Media, LLC | Privacy Policy | Design & Development by Face3