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Ford, Other Brands Find Their ‘Quantum of Solace’

James Bond: Quantum of Solace

A new Bond adventure is approaching, which means companies have been vying to get their products placed somewhere in the picture. This new film, Quantum of Solace, starring Daniel Craig and directed by Marc Forster, isn’t in short supply of product placement. The list includes Ford Motor Co., Heineken beer, Smirnoff vodka, Omega watches, Virgin Atlantic, and Sony electronics. Sony is also helping to distribute the movie along with MGM. Sony declined to say how much money they are contributing, but the fact that Casino Royale earned $100 million from product placement lets us assume that all of these companies have given tens of millions as promotional partners. The one that stands out to me is Ford Motor Co.’s new European car, the Ka. Take a look at it below:

Ford Ka

Is this the ideal car you want to place in a Bond movie? Where’s the latest sports car that goes from 0-60 in 5 seconds? Is Ford making Bond go green? Well, perhaps it’s a wise decision in this day and age with soaring gas prices. It may not be as fast as that Aston Martin, but it makes up for it the long run with a fuel efficient 45 mpg. The Ka will have the pretty face of smokin’ hot Bond girl Olga Kurylenko to go along with it. Kurylenko is also said to be pushing for Heineken.

The new edition of the Ka will hit the market at around the film’s Nov. 7 release date. A Quantam of Solace themed special edition that features metallic gold paint and exterior graphics will also be sold.

Sony Ericsson will be releasing a special edition of the Titanium Silver C902 Cyber-shot phone, which can also be seen in the film, around the time of Solace’s release.

What do you think about the Ka being in Quantum of Solace?

Nate Deen is a 20-year old aspiring film critic/essayist from Pensacola, Fla. He just graduated with an AA degree in journalism from Pensacola Junior College. He will be attending the University of Florida soon to continue his studies in journalism and film. His goal is to either pursue a writing career in entertainment, sports or perhaps both, but his dream is to write and direct his own movies. Recently, he's been devouring classic films, American and foreign. His favorite directors include Stanley Kubrick, Steven Spielberg, Martin Scorsese, and Alfred Hitchcock. If he had to make a top 10 list of the greatest films of all time, they would be: The Lord of the Rings Trilogy, Lawrence of Arabia, The Godfather I and II, Vertigo, The Third Man, Schindler's List, 2001: A Space Odyssey, Raging Bull, The Passion of Joan of Arc, and City Lights. He runs his own movie review website, www.cinemaitis.com.

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