This Twitter phenomenon is growing. Currently 1.25% of the American population — only half of which actually has internet — is using the micro-blogging site to express opinions, chronicle breakfast choices and promote various brands. So it makes sense that Lionsgate is using the site to exclusively release marketing materials for their upcoming movies. Take for example this new poster for Crank: High Voltage, the highly energetic sequel to the 2006 actioner Crank, from writer/director team Mark Neveldine and Brian Taylor. It sees the return of Jason Statham as Chev Chelios, the man who just won’t die. This time he’s had his heart removed by some Yakuza and had it replaced with a plastic one that needs to be periodically recharged. Therefore he must hook himself up to a car battery and whatnot. In short, it’s going to be awesome.
Before we get you to the poster though, check out the new International redband trailer released this week by Empire. We’ve added it to our video player to put it behind the AgeGate software, as there is some really hardcore stuff in there. Also, we like to stay out of trouble with those nosy bastards at the MPAA.
Check out the new poster below, which was released via TwitPic. If you are on Twitter, you can follow our site’s official feed at @rejectnation or follow myself (@rejects), Managing Editor Cole Abaius (@ColeAbaius), as well as some of our other favorite contributors like @AdamSweeney (Adam Sweeney), @FSRBrian (Brian Gibson) and @RejectRobert (Robert Fure). Crank: High Voltage hits theaters on April 17, 2009.