When the first teaser trailer for director Jon Turteltaub’s upcoming old-guys-in-Vegas comedy Last Vegas hit, it was a brief enough taste of what the film had to offer that it seemed like it could be entertaining fluff. Sure, The Hangover’s wild party montage formula is getting pretty played out at this point, but mixing in a little Grumpy Old Men could help to freshen things up a bit, and with a cast that includes Michael Douglas, Morgan Freeman, Kevin Kline, and Robert De Niro, clearly the film was shooting for an older audience than these party movies are usually trying to reach. It seemed like there was a good chance Last Vegas could draw its humor a little bit more from character and performance, and a little bit less from shock tactics and raunch than these movies usually do, which would be a welcome switch.
Now that a full trailer has dropped, it’s hard to understand who the heck it’s supposed to be marketed toward though. Despite a report from The Wrap that the film is currently fighting being given an R-rating, this new ad is so toothless and glossy that it looks like it should be selling a PG comedy to people’s grandparents. And all of those “old people sure are old” gags—woof. You’ve got to check this trailer out, just to see how unfunny they are.
Given all of the terrible, thumping dance music, one might think this was a movie being marketed toward teenagers. But given all of the vaudevillian, straight out of an old-timey joke book gags, you’d think that it was being marketed toward an elderly crowd. Throw in the fact that Last Vegas is apparently borderline R-rated, and Turtle from Entourage shows up to pander to the bros of the world, and suddenly it becomes impossible to know what to think.
Is it possible that Last Vegas is looking to reach such a broad audience that it’s going to end up being a movie for no one? Or will it be able to tap into that Wild Hogs market, who apparently are willing to go see anything that has an ensemble cast and a bursting cache of “old people are lame” jokes? That movie’s ads were miserable, but the film ended up being so inexplicably popular that it spawned a sequel. Either way, let’s hope that this one ends up having way more in common with any of these previously mentioned films than it does Grown Ups, which the side by side shots of its characters when they were young and old invokes the memory of. If this thing is Sandler-lazy, we’re all going to be in for a hurting.
Either way, the mystery of what exactly this movie is will be solved on November 1, when Last Vegas is scheduled to hit theaters.