Despite promising a public auction to sell Red State after its screening at Sundance, Kevin Smith instead announced that he was planning all along to release the film himself by four walling it on a national (or as national as demand would allow) tour starting in March.

Smith’s condemnation of the studio system’s releasing monopoly rang true, but the self-distribution model has never been a consistent method for making money off movies. Unless you have a built-in, massively loyal fanbase. In fact, you can check out if he’s coming to your town or request that he do so (like your own human Netflix) at Red State‘s official site.

Looking into a crystal ball, Kevin Smith is going to succeed here monetarily. Even if he inflates ticket prices, he’s basically selling a Night With Kevin Smith and Red State – promising that fans will be able to see his film and then ask him dumb questions about what Prince smells like or why there wasn’t a giant mechanical spider in Red State. [First Showing]


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