Author Janet Evanovich’s Stephanie Plum series of mystery novels are big sellers. There’s about a million of them published at this point and they should have big name recognition around the world. Why, then, is a film adaptation having so much trouble getting a release date?

One for the Money stars Katherine Heigl in the lead role, has already been made, and was originally slated to come out on July 8th of this year. It was recently moved up for release on June 3rd in order to avoid stiff comedic competition from Sony’s The Zookeeper and Warner Bros. Horrible Bosses on the weekend of the 8th. Okay, that makes sense I guess. Although I can’t imagine One for the Money is going to be as broadly comedic as those two films, there seems like there could be a hefty crossover audience. Release on June 3rd would have pit it against on X-Men: First Class, a bit of counter programming that makes sense. Some people, maybe ladies, maybe people sick of super hero movies, aren’t going to allow themselves to be dragged to another X-Men film. A Katherine Heigl as a bail bondswoman pic could be a strong alternative.

Why then, has it now been removed from that date? This is possibly a franchise film. It’s something with a built-in fanbase. And yet, Lionsgate keeps waffling. At this point the movie doesn’t have a scheduled release at all. What are we to take from this? A Lionsgate rep told Entertainment Weekly, “We just want to find the right home for [the film, and that [date] didn’t feel like it.” Again? Okay, so what is the new date that does feel right. At this point, I don’t think it’s wrong to start making assumptions that the quality of the film isn’t up to what the studio expected. Has a possible Stephanie Plum franchise stumbled right out of the gate?

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