Judd ApatowJust when you thought that Judd Apatow might have run out of ideas and just when you thought (based on his IMDB profile) that he was going to be sticking to the role of producer for a long time to come, he comes right back with news that he is going back to the director’s chair and he is bringing some familiar faces along for the ride.

The new projects, which is still untitled and has a plot that is very hush hush, will star Adam Sandler, who last worked with Apatow as a writing team (with Robert Smigel as well) on Don’t Mess With Zohan. As well, Seth Rogen, who is in the Apatow produced flick Pineapple Express later this year will have a role, as will Apatow’s wife and Knocked Up star Leslie Mann.

While it excites me to see Judd Apatow going back to writing and directing a film and working with some great comedic talent, I do worry about over-saturation. Some have blamed the ill fate of Will Ferrell’s Semi-Pro on the fact that it was, for many, the same old thing from the same old guy. Furthermore, Apatow’s name and personal stamp seems to be on everything these days. He produced Forgetting Sarah Marshall, which bows tomorrow night here at SXSW; he co-wrote Don’t Mess With Zohan, as well as Pineapple Express; as well, he’s also producing the Harold Ramis directed The Year One with Jack Black and Michael Cera as well as Drillbit Taylor with Owen Wilson — and that is all just in 2008. That doesn’t even include 2009 or beyond.

Needless to day, the Apatowniverse is growing quickly — at an almost Big Bang-like speed — and it won’t be long before the naysayers and snooty cinema elite come charging in and accuse him of artistic heresy, sacrificing creativity for commercial success. But until I see an Apatow directed movie that I don’t like, I’m drinking the Kool Aid.


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