During their keynote speech at the National Association of Broadcasters show in Las Vegas today, James Cameron and Vincent Pace (the guys who brought you the 3D system that made Avatar possible) announced the formation of the Cameron-Pace Group. If you think that sounds like the name of some sort of powerful, yet secretive cabal of rich men bent on dominating the globe… well then you’re actually pretty spot-on.
The C-PG, “seeks to accelerate worldwide growth of 3D across all entertainment platforms including features, episodic and live television, sports, advertising and consumer products.” Cameron adds that, “Our goal is to banish all the perceived and actual barriers to entry that are currently holding back producers, studios, and networks from embracing their 3D future.” Wow, “their 3D future,” isn’t that a bit strongly worded? I for one embrace our new computer overlords.
While the recent rush of 3D content into movie theaters (starting mostly with the huge success of Cameron’s Avatar) has made a lot of people a lot of money, there is still a strong contingent of rabidly anti-3D people out there voicing their opinion on the matter. And while jacked up ticket prices for the theatrical 3D experience has been a success for the movie industry so far, sales of 3D equipment for at-home use has been much slower than industry leaders would have liked. Neither of those issues seems to phase Cameron, however, who predicts that, “broadcasting is the future of 3D.”
He says that in as little as two years, “everything will be produced in 3D and 2D versions will be extracted from that.” Personally, I really enjoyed what Cameron was able to create with Avatar, and I’m willing to pay a premium for any future 3D experiences that are as finely crafted as that, but I have no interest whatsoever in putting 3D equipment in my home or watching television broadcasts in 3D. I know people with vision problems who can’t even perceive 3D, what are they going to do in Cameron’s 3D future where ever device is putting out a three dimensional image? Am I just a curmudgeonly old fuddy-duddy who is going to have to learn to get with the times? Or are there other people out there who think that Cameron’s vision of a “3D future” is a little bit over reaching and ridiculous?
Sources: Deadline, THR