iTunes Store

Apple is getting set to announce that Fox, Walt Disney Studios, Warner Bros., Paramount, Universal, Sony Pictures, Lionsgate and New Line are going to be part of a deal that will allow iTunes to sell and rent movies online the same they’re released on DVD. Experts have long theorized this would lead to a cannabilization of DVD sales and it seems we’ll soon have the answer.

iTunes currently rents movies for 30 days in the $4 range, while movie sales tally up closer to $15, which is virtually the same as the DVDs price during its first week of release in many cases. Apple’s released figures indicate they’ve sold some 4million videos since their service began.

While I guess this is cool for people who love the digital download and computer viewing experience. Personally, I’m going to stick with DVDs and big screen TVs with booming sound. The day of the computer and direct download high quality flicks with seamless playback is not yet, but it comes closer. Warner Bros. recently expressed their intent to move forward with Video-On-Demand Day & Date releasing.

Source: The Hollywood Reporter

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