Well, it is certainly odd to go into a weekend without Avatar as either the defending weekend champion or even as a favorite to win the box office — but that is exactly the situation we are facing this weekend at The Reject Report.

Now, Avatar did manage to get back on top of the box office again on Monday and maintained its edge over Dear John through this week, but it seems clear (especially after last weekend’s box office defeat after seven straight winning weekends) that we are finally going to be finished reporting on Avatar box-office glories once and for all. That is: unless a situation arises where all these of these new movies flop on the weekend, which I think will NOT be happening. It was a great record-setting run, and money will still be made to add to the records, but I think this movie is finally done as far as first place is concerned at the domestic box office.

The new wide releases seeking weekend victory are Valentine’s Day, Percy Jackson & the Olympians: The Lightning Thief, and last but not least, The Wolfman.

Frankly, it’s turned into a much tougher prediction than I anticipated it would be earlier in the week. I had thought Valentine’s Day was going to win just a few days ago, but now I’m not so sure. Some of the notices being written up about the flick are putting a real damper on things. So it’s going to be a tight race at the top, in my opinion.

First on my list is Percy Jackson & The Olympians: The Lightning Thief, based on the 2005 fantasy/adventure novel by author Rick Riordan. Here, Logan Lerman plays the teenager Percy Jackson who finds out he is the demigod son of the Greek god Poseidon. The cast features Alexandra Daddario, Brandon T. Jackson, Jake Abel, Pierce Brosnan, Catherine Keener, Uma Thurman and Sean Bean.

I have to think there is an audience out there for this flick — it’s based on the series of popular novels, it is aimed at the fantasy crowd, and I would imagine family audiences will be interested in seeing it since, well, there hasn’t been much out there for families as of late. It’s also in a sizeable number of theaters, over 3,300. So I think that translates into a healthy $25 million.

Watch the Percy Jackson trailer below:

Next up is The Wolfman, which is based on the 1941 movie of the same name. It stars Benicio del Toro as Lawrence Talbot, who upon being bitten on the neck ends up with the curse that turns him into the Wolfman. Anthony Hopkins, Emily Blunt and Hugo Weaving are among the cast.

It’s going to be in about 3,200 theaters, similar to the other new wide releases, and I think it will manage to sneak past Percy Jackson to a haul of $26 million. My feeling is: this is a horror movie, and horror movies always seem to do fairly well.

Watch The Wolfman trailer below:

Finally, we have Valentine’s Day, directed by Garry Marshall. It’s set in LA and features a huge cast including Ashton Kutcher, Jennifer Garner, both Jessicas (BIel and Alba), Anne Hathaway, Topher Grace, Julia Roberts, Bradley Cooper, Eric Dane, Patrick Dempsey, Kathy Bates, and a host of other people.

Based on the casting alone you would think this movie would be set for an easy box office win this weekend (especially now that Avatar is fading into the sunset), but here’s the problem: the reviews are terrible! Really awful, something in the 13 percent range at Rotten Tomatoes. Oh, I hear you — they don’t matter. All right, then, I predict $33 million for Valentine’s Day. Heck, the date crowd needs to see something.

Watch the Valentine’s Day trailer below:

So the likely finish this weekend, as I see it, is as follows:

  1. Valentine’s Day $33 million
  2. The Wolfman $26 million
  3. Percy Jackson $25 million
  4. Avatar $18 million
  5. Dear John $17 million
  6. From Paris with Love $4.5 million
  7. Tooth Fairy $4.1 million
  8. Edge of Darkness $3.8 million
  9. Crazy Heart $3.5 million
  10. When in Rome $3 million

That’s it for now — see you Sunday when we find out who wins the Valentine’s Day weekend here at the Reject Report!


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