Iron Man 2 Goes Viral, Jon Favreau Talks 3D, IMAX for Iron Man 3


Director Jon Favreau is talking, Tony Stark is communicating with the world via a cocktail napkin. They are men of different worlds — one of reality, the other of fiction — but they are saying essentially the same thing: you should be excited for the future of the Iron Man franchise.

The Future of Iron Man

In an interview with MTV, Favreau spoke a bit about the future of the franchise. He said that he wanted to use 3D for Iron Man 2, but it just didn’t work out. He would however, like to go 3D for Iron Man 3. He also noted that he would have liked to look at IMAX, but the cost was just too much to go either 3D or IMAX. As well, Favs noted that his cinematographer Matthew Libatique likes to shoot on film, and both were impressed with the look that film gave to the first Iron Man.

The cost-saving measure sounds reasonable, as Marvel Studios is still getting on its feet as a studio, and Paramount views Iron Man as a major profit-cow. Favreau shot the first one on the relative cheap and it killed at the box office, no need to go crazy and spend unnecessary money on 3D and IMAX for the second round. However, as the 3D fad continues to grow — especially if James Cameron is successful with Avatar — I would not be surprised to see Marvel take some of their films to the next dimension, but it wouldn’t likely start until The Avengers, which is not mentioned by Favreau despite the report from MTV.

If I had my say in the matter, which sadly I do not, I would urge Marvel and Favreau to use IMAX before going 3D. Even though 3D is adaptable to more theaters nationwide, IMAX is a much more impressive theatrical tool. Anyone who saw Transformers: Revenge of the Fallen will admit that big action in IMAX is awesome — in my opinion, 3D just doesn’t cut it. Check out Favreau’s interview below.

Stark Industries is Hiring

Moving on to things related to a film that Jon Favreau has actually made, Paramount has begun a viral marketing campaign for Iron Man 2 over at The site is recruiting candidates for jobs at Stark Industries. Below you will see a press release, written on a cocktail napkin by Tony Stark.


On the site you will find the above press release and a form where you can apply to work at Stark Industries. As you might remember, our Iron Man 2 Comic-Con report included mention of Tony Stark having it out with Congress about his Iron Man armor. As well, a recent set visit report revealed that Tony Stark will be developing energy solutions now that Stark Industries is no longer making weapons.

Iron Man 2 hits theaters on May 7, 2010.

Neil Miller is the Founder and Publisher of Film School Rejects. For almost a decade, he has been talking movies on television, the radio, and the Internet. As of yet, no one has stopped him.

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