Wow. People holding Tribeca badges and passes just got a kick in the pants from a dude in a metal suit, a guy who rips his purple shorts with rage and a host of other dysfunctional family members. According to their latest press release, the Tribeca Film Festival is closing its 2012 calendar with The Avengers.
At a film event that celebrates James Franco’s eccentricities alongside indie filmmakers famous and not-yet-famous alike, this is a blockbuster move – one that the fest is using no doubt for publicity and as an opportunity to celebrate the heroes of New York City and beyond. Firemen, police officials, military personnel and others will have a special chance to join in on the screening. Marvel head Kevin Feige weighed in, saying, “We are proud that Marvel‘s The Avengers is the closing film of this year’s Tribeca Film Festival and we are excited to welcome local heroes to the screening as special guests. We all know and love our iconic Super Heroes, but when it really counts, it’s our real-life heroes who save the world every day by making it a better place for all of us.”
Despite its normal focus on the obscure, this fits well with the Tribeca mission which arose from the ashes of 9/11 as a means to prop up the New York City economy and to celebrate its art. On another level, it’s a booking that’s incredibly cool and makes native New Yorker Joss Whedon very happy. The director had this to say: ““Showing at Tribeca is both an honor and a double homecoming for me, who grew up in Manhattan, and for the movie, which wrapped production there. I’m thoroughly psyched to be closing the festival with our intimate little think-piece.”
This Summer: Thoughts. Will. Be. Provoked.
The 11th annual Tribeca Film Festival will take place from April 18-29, 2012.