Why does it feel like The Incredible Hulk is the odd-man out when it comes to this year’s summer movie line-up? In my mind, it has something to do with the slow manner in which Universal Studios has marketed the film, waiting until only recently to release the first teaser trailer. Or at least, that is how it may seem. Few people realize that The Incredible Hulk is seemingly on pace with movies that come out near it, namely The Dark Knight. What might have thrown us all off is the barrage of media being thrown out there for Iron Man, Marvel’s other big superhero flick this summer. We forget that Iron Man will be here in a few weeks (Yes!), while Hulk is still a few months away.
But enough about the waiting game, today we have something new, courtesy of National CineMedia. It doesn’t show us much more footage from the film than the first trailer, which isn’t much at all, but it does go into the story a bit. This should help explain the non-origin story better for those who were worried. Personally, I am warming up to The Hulk, getting excited, and hoping that he doesn’t get buried in the mix of summer movie marketing all at the same time.
Watch the behind-the-scenes featurette below:
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The Incredible Hulk is directed by Louis Leterrier, who previously brought us The Transporter series. The script was written by Zak Penn (X-Men 2, X-Men 3) and then re-written by the film’s star Edward Norton. Along with Norton, Liv Tyler, Tim Roth and William Hurt will star. The film will hit theaters on June 13th.