Probably nobody has been hankering to see a movie set in the thrilling world of voice-over acting, but the world that writer/director/star Lake Bell has created for her new indie, In a World…, seems like a world that’s probably going to be charming and funny enough for you to want to visit it anyway. Or, at least that’s how the trailer makes it look, but who can trust what you see in trailers? The trailer for In a World… is all about the empty showmanship that goes into trying to sell movies with trailers.

What can’t be faked is that Bell’s amazing supporting cast is one that includes names like Tig Notaro, Demetri Martin, Rob Corddry, Ken Marino, Geena Davis, Nick Offerman, and many others though, or that the film won the award for screenwriting at Sundance, so you can feel safe giving this Meta ad about a movie about ads a watch anyway.

Like what you see? If so, mark September 13 on your calendar, because that’s the day In a World… is going to begin rolling out to theaters. The world may never be the same again.

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